Tumbles
Tumbles started as a side character in Dojo Islands. A clumsy little guy who couldn't stop tripping over his own feet. Players loved him for it, and once that happened, the question shifted from "who is Tumbles?" to "how do we lock him in?"
Working with the in-house game team led by Brad Ellis, we collaborated on the character bible that defines everything about Tumbles. Personality, voice, visual rules, the objects he carries, how he moves, what he would and wouldn't do. The kind of document that means a puppeteer, an animator, or a merch designer can all put Tumbles into something new and have him still feel like the same guy.
Getting him in the game
The in-house team at ClassDojo brought Tumbles to life inside Dojo Islands. 3D renders, animations, quests, loading screens, marketing pushes. He went from a character on a turnaround sheet to the first face players see when they open the app.