Verbo
for Babbel
The owl for people who actually want to learn.
Duolingo gets shared.
Babbel gets used.
Duo generates earned media every week because the bird IS the brand. Babbel's word-of-mouth is "yeah it works, try it." That's a referral, not a conversation. When your competitor's mascot trends on Twitter and yours doesn't exist, you're paying for every impression they're getting for free.
Meet Verbo.
An owl built for the Babbel learner: someone who actually wants to get it right, not just maintain a streak. His hat changes with every language because he commits. He sweats through your speaking exercises because he's more nervous about your pronunciation than you are. He's what happens when you design a character around the real emotion of learning a language, which is anxiety, not gamification.
Verbo is the reason you open the app.
And the thing you screenshot to your group chat.
Inside the product, Verbo reacts to your progress: streaks, errors, skipped days. He turns routine notifications into moments people actually engage with, which drives retention. Outside the product, he's merch that signals "I'm learning a language" without saying it. The plushie, the hat, the sticker pack. Each one is a conversation starter that markets Babbel for free.
We create brand characters and put them to work.
Let's talk