Ace
Let's face it: flashcards are boring. It's you versus a looming pile of facts. Not exactly the highlight of your day. We designed Ace as a concept piece for Quizlet, exploring what happens when you give a study app a sidekick with real personality, and later brought the concept to the team.
Ace transforms Quizlet from a tool into a companion that cheers you on as you study. He doesn't just change the studying game, he changes the way people perceive the learning journey.
Big Moments with Ace
Ace isn't decoration. He's woven into the product. He guides onboarding, reacts in empty states, celebrates streaks, and shows up in those "you said you'd study today" moments with just enough charm to keep it light.
The real shift happens with AI. Instead of a standard chat box, users call their personal tutor while Ace reacts in real time. Correct? He celebrates. Missed it? He rallies. AI that doesn't just respond. It reacts.
Ace Everywhere
Ace on a subway poster. Ace on TikTok. Ace peeking over a billboard with just his eyes showing. The character scales from a 16px icon to a 16-foot wall and never loses his personality.
The photography system puts real students inside character silhouettes, connecting who uses Quizlet with what Quizlet feels like. It's a brand that belongs on campus, not in a boardroom.
