ClassDojo

Giving every child on earth an education they love

I was the first designer at ClassDojo, inspired to create a new learning environment for a generation of students. A student is more successful when both teacher and parents are involved in his/her education. ClassDojo helps teachers bridge communication gaps and get parent support at home.

My role over the years has morphed from head product designer focused on growth to brand/art director. My mixed design background helped nurture a connection between brand and product that was invaluable to building seamless, thoughtful experiences for all users.

Together, the ClassDojo team impacted students in 95% of all K-8 schools in the U.S., and in over 180 countries.

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Work

I created the ClassDojo monsters and Mojo, the mascot. The monsters were recently featured in Forbes as part of a $1.25B valuation announcement.

I designed the iOS app which was featured on the app store. Today it has a 4.8 average rating with over 1.7M downloads.

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I helped create a Netflix-style platform featuring animated shows with the ClassDojo monsters. The episodes were developed in partnership with research institutes at Harvard, Stanford, and Yale and focused on values like grit, growth mindset, and empathy. The episodes were features on KQED, Fast Company, USA Today, The Huffingpost and have been seen by over 15 million students.

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As someone who learned English as a second language, the translation feature was a personal favorite. It was featured on Huffington Post, NBC, and other publications and today U.S. teachers translate over 300,000 messages every week.

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Our brand strategy centered around grassroots community. We shipped classroom decoration packs, hosted global teacher meetups, and developed a feature development process that centered on teacher feedback.