Got a brand worth loving? We build the character that gets you there.
We design the character, run the marketing, and make your brand loved.
Hi, I'm Monica.
I'm the founder of Mascot. I'm also an illustrator, marketer, product designer, IP lead, and exited founder. I make characters that people fall in love with. The ones that become inseparable from the brand they were built for.
I believe IP is one of the most valuable assets a brand can build, and that the potential financial upside of a great IP is consistently underestimated.
Take ClassDojo. I created and ran the IP across product, brand, and entertainment, and the characters gave the product emotional stickiness for kids and teachers. That's a meaningful chunk of why a small kids' app grew into a $1.25B brand, now in 95% of US K-8 schools and over 180 countries.
- Taught 15 million kids about empathy with a YouTube series and classroom content.
- Over 100,000 Mojo plushies sold and made.
- TikTok content strategy doubled followers from 200k to 500k in 6 months, with an 8M-view viral hit.
How Mascot works
We are a small team of hyper creative and talented individuals that support production and execution. When needed, we can ship at speed without losing craft.
- Effective. We move quickly and decisively. Better to try an idea and see if it works than speculate about it.
- Founders-at-heart. Tell us what you need and we'll cook. We treat the work like it's our own startup.
- Creative af. We're specialists in design, illustration, and character IP. Every piece has a point of view.
- AI-empowered. AI is how we move this fast without losing craft.
Two ways in
Create new IP
For companies starting from scratch. Often begins as a mascot, logo, or product flow like onboarding.
Make it beloved
For companies that want their IP in the zeitgeist. We come up with the strategy, then build pipelines to execute across socials, merch, lore, in-product moments, internal culture, and more.