About me

• Character director. I create characters for tech brands and develop them into value.
• Part time directing characters for Dojo Islands.
• Writing about mascot strategy on the blog.
  • Latest: Balenciaga just hired a video game character
• Building The Mascot Atlas, a field guide to mascots found in the wild, starting with the biggest tech mascots.
• Reading.
• Drawing (coming soon).
• Learning to campus (bouldering).
• Utrecht.

Past

• First designer at ClassDojo. Creator of Mojo and the ClassDojo Monsters.
  • ClassDojo is now a $1.25B company, used in 95% of US K-8 schools.
  • 100,000 Mojo plushies sold.
  • 15M kids watched the ClassDojo empathy series on YouTube.
• Created characters for Magic School, ScribbleVet, PF Flyers, Quizlet and Champion Health.
• Went viral on Reddit posting butts.
• Studied design at UCLA.