Meet Siete!

Personality

• Outgoing

• Insistent

• Lively

At a party Siete welcomes you with open wings and you’re immediately part of the family. You can’t catch your breath before Siete is piling food onto your plate - chips, beans, sauce, cookies - “How can I eat all this food?!” you protest. But then you taste it, and decide well one plate should be fine, and maybe you’ll go back for seconds… and thirds.

Design

The design is based on the heron logo and vibrant colors of the brand. Color and shadow help define Siete’s body. Expanding the world, his family are bird species where each family member represents a different product line.

Note: The assets are sketches of concepts, not final polish