Meet Koen ❤️

Tony’s has got a mission of 100% slave-free chocolate and a wrapper that reads like a billboard. They’re sweet, but they bite. They need mascot that can keep up with that energy and still charm your socks off.

Koen shows up on tasting packs, birthday boxes, and thank-you bars like it’s a full-time gig (because it is). He’s got the scheming charm of a 90s movie protagonist: the kid who hacks the school intercom, leads a cocoa-fueled rebellion, and still makes it home in time for dinner.

He’s got the bounce of a Saturday cartoon and the brains of a chocolate economist - retro on the outside, revolutionary on the inside. A face you trust with your snacks and your ethics.

Because fairness doesn’t have to be boring, and chocolate doesn’t have to be one-size-fits-all.