Jonny

HQ needed a character that could personify their product's core promise: bringing order, structure, and calm to chaotic creative and operational workflows.

Enter Jonny: a slightly neurotic, Marie Kondo–inspired fox who takes genuine pride in organized systems. Rather than standing by as a static visual mascot, Jonny acts out what the product actually does, turning complex features and messy requests into an intuitive, self-explanatory experience across both digital interfaces and real-world touchpoints.

On the job

Jonny greets every request at the door, irons out the creative requests, vacuums up the chaos. Three moments, one instinct: nothing gets to stay messy on his watch. He shows up right where the mess would otherwise start, turning a pile of scattered asks into a single, organized front door for the team.

The mockups show him at work. He's not just an icon sitting next to the copy, he's acting out what the product actually does, so the feature explains itself before anyone reads a word.

A place for everything, even outside the product

A character this specific doesn't have to stay inside a product. His whole personality, the fussiness, the satisfaction he gets from order, the way he can't leave a loose end alone, works just as well on a sticker, a launch post, or a piece of swag someone keeps on their desk. We've started exploring what Jonny looks like away from the interface: as a brand mark, in social-sized illustrations, in small merch-ready poses that carry his personality without needing any product context at all.