Diary

We rebuilt mascotti.studio from the ground up. The old site made it hard to track what we were shipping, and the case studies were buried under too many clicks. The new site fixes both.

The homepage is a full-viewport character showcase. A few of the characters we’ve built, scattered across a dark canvas, all visible at once. We went back through years of project folders, hard drives, and Dropbox archives to pull together every version of every character. 3D renders, merch mockups, illustration variants, early concepts. A lot of this work had never been collected in one place before.

The launch log you’re reading now keeps a running record of everything we ship, dated and visual. New entries land at the top, so the site stays current without a redesign every six months.

We also stripped away everything that wasn’t earning its place. Faster, simpler, easier to maintain.

Guuh Barroso illustrated the group showcase piece for the homepage. We use it as the anchor visual across the site.

Tumbles started out as just another character in Dojo Islands, until it became clear he was stealing scenes. Once that happened, the question shifted from “Who is Tumbles?” to “Where else should Tumbles show up?”.

We built the playbook to answer that. Personality, voice, visual rules, do’s and don’ts. Everything a team needs to put Tumbles into a game, a piece of content, or on a shelf and have him feel like himself every time.

Behold DojoBot. An AI assistant that lives directly in the ClassDojo workspace. He is a company-wide concierge, handling everything from answering company questions to granting software access. We ditched the generic profile for a fully realized character, giving a tool and process a personality.