We make mascots famous.
Your company already has a character. We give it a voice, a life across social, conferences, merch, and product. And if you don't have one yet, we'll design one worth activating.
Let's talk
Who we are
A studio that runs mascot programs
We're artists, writers, and producers who direct entire mascot universes. Not just the look. The voice the character has on social. The bits they do at conferences. The merch that ends up on someone's water bottle. The internal Slack channel where employees share their fan art.
When a brand has a character that people genuinely love, marketing gets easier and trust gets cheaper. New hires reference your character in interviews. Customers tattoo it. We work to get characters there, and we don't stop at the launch.
That feeling is not a marketing metric. It's joy. And joy is the most undervalued asset in branding.
We drew Mojo for ClassDojo almost fifteen years ago. Today, teachers bake monster cookies for classroom parties. Kids dress up as the whole crew for Halloween. They draw him on construction paper and tape him to bulletin boards. None of that was planned. It just happens when somebody runs the character for fifteen years.
What we do
Two ways in
Activation
Ongoing retainer. We direct your character's universe. Voice and personality systems. Social content and community. Conference presence, panel bits, booth design. Merch and swag drops. In-product moments. Internal culture, naming rituals, the fan-art channel. Everything that turns a character from a logo with eyes into the thing people love most about your company.
Origination
For companies without a character yet. We design one built to be activated. Strategy, personality bible, visual system, and a six-month rollout that gets it into the world. Most origination clients move into Activation when the character ships, because the design is the start, not the finish.
How we do it
Audit. Direct. Compound.
Audit
We look at the character you have (or the brand that needs one) and find the activation surface area you're not using. Voice gaps, missing moments, merch nobody made yet.
Direct
We run the universe. Voice, content, presence, merch, product moments. Your team approves. We ship. Most weeks something new is going out into the world with your character on it.
Compound
Year two beats year one. Year three beats year two. The character gets more famous, the brand gets more memorable, and the work gets cheaper to make.
Selected work
