Maintaining healthy habits is hard

Using Apple Health is fun for a week, but building a habit is hard. We helped users reach their goals with a new coach in their corner.

Meet Quimby.

Quimby is the face of an AI-powered health coach that helps keep users engaged

Creating a friendly and approachable mascot makes Apple Heath users feel encouraged and more inclined to trust its guidance.

Quimby evokes a sense of familiarity and comfort, appealing to Apple users' appreciation for simplicity, elegance, and functionality.