Our butts (and planet) deserve better
Nobody buys more toilet paper than Americans. In fact, we average 24 rolls of toilet paper per person per year - roughly 3x more than Europeans. Angel Soft and Charmin make $1.22B and $1.09B in revenue respectively. And only 12% of Americans have access to a bidet. But how can we ditch the toilet paper and reset the paradigm for our behinds?
We developed a brand character that's so vibrant, irresistible, and versatile that it connects with people on and off the throne. Forget toilet paper mascots like baby angels and bears—those miss the point. When nature calls, it's not about the paper, it's about the butts!
Tush the Butt
Tushy's dedication to cleanliness and comfort is personified in Tush, a fun, cheeky, shiny-clean tuchus. Tush is inherently inclusive showcasing butts in all shapes and sizes. And as Tushy's IP, Tush creates endless opportunities for engagement, interaction, and storytelling regardless of how the product, technology, and media evolve.
From animated shows potty-training toddlers to entertaining grown-ass adults on TikTok, Tush is here to celebrate wellness, prioritize comfort, and help do the planet a solid when you poop.
Beyond the Bidet
BID.AI, the future of bathtech
Stop doomscrolling on the toilet. With the BID.AI app, chat with Tush, set the mood while you poop, learn Tush Trivia, and discover exclusive partnerships for your gut and butt. You can even use AI to generate your own Tush avatar. While you push, BID.AI and Tush push the frontier of possibility.
Unforgettable experiences with Tush
Tush isn't just another mascot, and Tushy isn't just another brand. Tush is the brand ambassador that expands the Tushy universe far beyond bidets and bathroom accessories.
Tush is there to launch new products (like a kids’ bidet line!) or extend the butt gospel into new mediums: a Tush cartoon series, Tush merch, or even Tush’s version of a coffee table book, the Famous Fartworks Toilet Tank Book.
And when it comes to social, Tush goes beyond static content and creates interactive stories and campaigns that are overflowing with personality. From digital to physical experiences, Tush ensures that everybutty out there connects with the Tushy brand.
